Tom-Johnston.Com SEO Services

Search engine optimization is a tool that helps web pages improve their online visibility by ranking higher in the SERPs. The better the positions in the SERPs, the more organic traffic a website is going to receive. When the proper keywords are selected in the SEO process, the traffic that comes is highly targeted, as all these people are already searching for products of services like yours. They land on your website after typing into the search engine these keywords. This is why you have to consider investing in SEO as one of your top priorities right off the bat.

SEO offers multiple benefits. It is the least expensive marketing method that can take your business to a whole new level. If you aren’t making use of it to grow your company, you are leaving a lot of money on the table. As a matter of fact, your competitors might use SEO to improve their ROI and their profitability. This is why you need to start investing in SEO right away. Nonetheless, you should be aware that you can’t do this by yourself. If you want to be successful with SEO, you need to hire a reputable digital marketing service. This is where Tom Johnston SEO (Tom-Johnston.Com) comes into play.

Finding an experienced and reputable SEO professional isn’t easy. There are many things to take into consideration when you assess the potential candidates. The right SEO company should have extensive experience in this industry, as well as the knowledge and the skills to keep your website up-to-date with the latest SEO developments. The use of black hat methods or outdated SEO tactics can trigger severe Google penalties that may demote your website in the SERPs or even ban it from this search engine. Your best bet is to hire a reliable SEO provider such as Tom Johnston.

This is one of the most reputable agencies on the market, with a wealth of experience that spans across multiple industries and niches. Whether you need global search engine optimization, local search engine optimization or franchise search engine optimization, Tom Johnston can be your ideal provider. Tom Johnston SEO can help you take your business to the next level regardless its size, type of enterprise or marketing objectives.

This SEO firm has received lots of positive reviews from most of their clients, this being a sign of the high quality services they provide. You can read some of these testimonials by accessing the official website of the company. You don’t need to commit to long-term agreements, and you are free to choose the service package that suits best your needs. The company will keep you in the loop by providing you monthly status reports, so that you can be aware of the progress of your website in search at any given time. This is why Tom Johnston is your best choice for all your local and global SEO plans and objectives.

In conclusion, if you need a reliable SEO provider to help your business gain more traffic from search engines, Tom Johnston is the best possible choice you have today. They are among the best, and their results speak volumes about the quality of their services.

Disrupt Everything: What an Entrepreneur Needs To Know About Millennials & Future Trends

A picture is worth a thousand words – so if you want a picture that adequately describes the fast-pace shift in future business trends, then just imagine a millennial taking a sledgehammer to crack a nut.

The “disrupt everything” movement is devouring everything in its past and traditional business models are being turned upside down. From the sharing economy with Airbnb and Uber that has left hotels and taxi cab companies panting to catch up to innovations in AI and robotics that are eliminating the need for cashiers and burger flippers – the fourth industrial revolution is on a tear and the millennials are coming full-force.

You might dismiss this as the march of technology and changing trends – but the reality is that the millennials are forging their own path due to a range of external and internal factors.

The traditional view of ownership and retirement is already being challenged – they’ve seen what recessions and unemployment have done to their parents’ dreams and they are determined to avoid those disappointments. They know that Social Security is in a precarious financial situation – 81% of millennials don’t believe they will collect their benefits so they want to do things their own way and on their own time.

Everything is being redefined – and the unique traits of millennials are evidence of what has been described as the “millennial manifesto” or the “millennial monsoon”. They are changing everything, from the way we look – 82% of millennial men are growing some sort of facial hair and there is even a millennial guide for beards now to how we dress – thrift shops are growing 20x than traditional retailers and on and on.

Investors and entrepreneurs who want to succeed in this environment will need to carefully study millennial trends and how millennials respond to the increasingly sophisticated marketing campaigns that disrupt the status quo. Ethics and authenticity mean a lot to millennials and each step needs to be carefully thought out to prevent missteps that would make your company appear tone deaf – even if its not.

Think about it from a millennials point of view. They’ve grown up in the era of the 24 hours news cycle. Every natural disaster and war crime gets wall-to-wall coverage that is difficult to escape. So if you want to appeal to millennials you have to authentically appeal to their values. Distribution and retail might be re-aligning but, thankfully, the humanity of millennials and their concern for others is a solid and comforting presence that has remained unchanged.

If done the right way, a proper marketing campaign can garner the business of millions of millennials. On the other hand, the stakes are so high that if you take the wrong step your business might get enough bad publicity to last a lifetime.

Entrepreneurs would do themselves a huge favor by studying the rise and fall of vaunted startups, where they went wrong and what could they have done better. This is yet another factor that separates millennials from others – they share why they think they failed and what they learned from the process.

For an entrepreneur, to have that kind of valuable insight is a gold mine but unfortunately many entrepreneurs ignore these case studies at their own peril. Even if your business is not a venture backed startup – you stand to gain a lot from learning what worked and what didn’t. You will be pleasantly surprised by how much you can apply to your own business because every single one of these startups knows that in order to succeed they absolutely need to appeal to millennials. Take a page from their playbook and apply a few ideas to your business or better yet, learn from their mistakes and you’ll be a better entrepreneur.

Patenting your Invention: A Step by Step Guide for Inventors and Conceptualizers Everywhere

As they say, necessity is the mother of all invention. In this day and age, there are a lot of inventions that come out of the woodwork that somehow try to ease the difficulties we encounter in real life. Ideas and inventions do not have to be necessarily grand in scale, they just have to have a niche that can be served. The invention has to solve a problem and if it is coupled with a great marketing strategy, then the inventor may be able to realize a good return on his investment

So, why do we need to patent? Why do we need to protect an idea? What are the different considerations that we have to take into account when we seek to register our ideas?

Patenting our ideas means other people would not be able to copy, use, offer or sell our ideas to other interested parties within the territory where the patent has been applied. This means we get protection on our ideas that might turn out to be profit-making ventures in the future. It would give you the right to develop your ideas as you see fit – you can bring in investors or other support groups to help you with the exposition and development of your ideas to fruition.

If you really want to patent an idea you have got to determine whether it would fall under the category of process, composition of matter, article of manufacture or an improvement of any of the aforementioned three. If the idea is not useful or is part of the natural phenomena or is considered an abstract idea, then you won’t get a patent for it no matter what you do.

If your idea falls under the aforementioned categories, then these steps indicate how to patent an idea that could possibly earn you profits if everything goes according to plan.

    1. Make sure your idea can be useful. As mentioned earlier, your idea should either be a process, an article of manufacture or a composition of matter before it can be patented. Make sure that it has practical applications in the real world for it to be given a patent. The burden of proof of proving the usefulness of the idea falls on the inventor.
    2. Ensure that the idea is new, non-obvious and useful. Make sure that your ideas for patent would be able to withstand the criticism of the panel – make sure it would be new – meaning no replications would be allowed, it would not be easily thought of by other people and it should be intrinsically useful.
    3. Make sure that it doesn’t have any patent existing. Look at the existing patents and find out if your idea is indeed unique. Make sure that no other previous patent has been filed for your idea. If there’s a previous patent, then you would have to let go of your idea.
    4. Seek legal help and advice. If you find that poring over legalese is not your thing, better get yourself a patent lawyer to help you navigate the maze on how to patent an idea.
    5. Determine what patent you need. You would have to decide whether you need a design patent or a utility patent.
    6. File a provisional patent. Seeing as that your ideas have withstood the initial scrutiny, then you would be good to file a provisional patent. Remember that the provisional patent is only good for 12 months.
    7. File for an electronic application. Coordinate with your patent office to file an electronic application of your patent. This extends the scope of your patent into the digital world. You would be given a customer number and a digital certificate.
    8. Prepare other needed requirements. Make sure you would be able to prepare the specifications, the drawings and other attachments that would be required by the patents office.
    9. Wait for the authorization code and the reference number before filling up the requisite forms. Make sure you have the necessary data before filling in the requisite forms for submission.
    10. Wait to find out if your patent has been approved or rejected. The waiting game begins – you would have to find out if your idea has been approved and been given a patent or has been rejected and you’ll go back to the drawing board.

Patenting an idea is a circuitous but necessary process that would ensure you get your rights protected. If you have an idea, and you would like to develop it, take every opportunity to ensure you would get first shot at it rather than any other party.